Peter Mason had the team and the vision, he just needed to communicate the Ducon story.

CHALLENGE

1. No clear vision

2. No clear value proposition

3. No purposeful business model

SOLUTION

1. We conducted some market research to develop our value proposition

2. Through a series of workshops we identified the key roadblocks to forming a clear vision

3. We created a clear understanding of a sustainable business model moving forward

RESULTS

1. We created the value proposition and values for the business.

2. We changed the rationale for making decisions in the business based on the value proposition

and vision.

3. We changed the business model for attracting and maintaining business.

Understanding the Ducon story

VALUE PROPOSITION

It’s our job to make building easier