ARO Systems narrowed its focus and built a compelling value proposition.

CHALLENGE

1. No sales and marketing plan

2. No clear value proposition

3. No forecasting and sales team

SOLUTION

1. We conducted some market research to develop our value proposition

2. We created an integrated list of key sales tools to help the sales process

3. We created a sales team and conducted a sales and marketing meeting to measure their

effectiveness

RESULTS

1. Aro Systems’ value proposition is strong and differentiates them in a competitive marketplace.

2. Our sales tools assist educate and deliver offers to assist the sales cycle

3. Our sales and marketing resources work together to nurture target prospects to customers

Marketing and Sales tools

VALUE PROPOSITION