How b2b customers consume content

Customer Centric Marke...Strategic Service DesignMarketing SegmentationContent MarketingMarketing StrategyCustomer Insight
Written By Dan MacInnis

Content is the key to informed purchase decisions, but B2B marketing often gets content delivery wrong. The buyer's journey is devoid of personalization, riddled with dead ends, and forces engaged prospects to hunt for the information they need - slowing their progress on the path to purchase.

Here is a great video explaining how content has changed and how b2b buyers journey towards buying works. Do your buyers run into a wall when they are trying to collect information?  How to we move from passive information to an active content at the right time. Pathfactory call content activation a new way of engaging with b2b buyers.

 

The Inside Track: Content Activation from PathFactory on Vimeo.

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Dan MacInnis

Dan is a marketer and a creative soul. She has over 25 years of experience helping small businesses with their marketing and started Happy Beads in 2021 as a creative outlet during the pandemic.

https://www.macinnismarketing.com.au