Get the fundamentals of marketing right

Companies that do robust marketing grow faster

Bullseye Marketing did some research which showed that those companies that marketed themselves grew up to 5 times faster than those who didn't and for every $1 spent on marketing they received $10 in revenue.

So why don't companies market themselves?

The mainstream small businesses are yet to embrace it. Why?

• Not in the DNA of CEOs they are not experienced in it and see it as an expense rather than an investment
• Many businesses don't "believe" in marketing and see it as an expense, not
  a route to growth
• Traditional marketers are uncomfortable with the heavy reliance on data in
  these programs, coming from a more creative background, or don't want to
  be held accountable in the ways that these programs make possible
• There is no network effect for marketing technology
• Some industries, like software, are more volatile and so more receptive to
  trying new ideas and technologies

How to make marketing easy?
Concentrate on getting a few things right.

• Take advantage of the marketing assets that you already have
• Customer lists
• Leads - email - Email Marketing is always number one or number two. And McKinsey actually said that it's 40 times more effective than social media.
• Website insights
• Insights from sales

To learn more about this simple approach to marketing listen to a podcast with John John Jantsch and the CEO of Bullseye Marketing Louis Gudema.