Google ad benchmarks 2019

AdwordsGoogle AnalyticsDigital Marketing
Written By Dan MacInnis

Here are the latest stats you need to know from Google to benchmark how you are going with your digital marketing.

Key takeaways:

  • You should measure average click through rate of your ads (CTR) between 3-7% (average has increased from 3 to 5%)
  • 2019Search ads are BIGGER in 2019 and more flexible options for A/B testing
  • You can now closely target high-intent prospects
  • Personalise your copy for better traction
  • Cost per click across all industries is $2.41 on the search neetwork and .59 on the display network
  • Average conversion rate 4.40% on the search network and .57% on display network
  • Cost per action $56.11 on search and $90 on the display network
  • Few touchpoints to conversion is always better

Google Stats Booklet download

Dan MacInnis

Dan is a marketer and a creative soul. She has over 25 years of experience helping small businesses with their marketing and started Happy Beads in 2021 as a creative outlet during the pandemic.

https://www.macinnismarketing.com.au