Jeff Bezos once famously said that your brand is what people say about you when you’re not in the room. Today we have platforms that allow us to listen to what people of saying and…
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Is your customer at the centre of your business?
Currently I am reading a number of books on customer centricity and the latest is Outside In from the forester researchers Kerry Bodine and Harley Manning. Their research has outlined that we are not managing…
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