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Is your customer at the centre of your business?

By Dan | Published: May 18, 2013

Currently I am reading a number of books on customer centricity and the latest is Outside In from the forester researchers Kerry Bodine and Harley Manning. Their research has outlined that we are not managing…

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“Your Brand is what people say about you when you are not in the room”

By Dan | Published: May 14, 2013

Jeff Bezos once famously said that your brand is what people say about you when you’re not in the room. Today we have platforms that allow us to listen to what people of saying and…

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The customer Decision Journey

We have gone from one to one to one to many

By Dan | Published: May 13, 2013

Share experiences is influencing how consumers and companies connect. we are using social channels to communicate our frustrations because we can reach our network and make a dent or a difference. Word of mouth has…

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