How-To-Choose

The ideal marketing consultant

Are you finding it hard to select the ideal marketing consultant for your business?  Here is a list that I did that might help along with some research by the Boston Consulting Group identifying some key capabilities. Hubspot…

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segment by medium

Spray and Pray is no way to market.

There is no excuse for a “spray and pray” approach to marketing any more. We are becoming increasingly frustrated with a one fits all approach especially when our digital footprint provides insight on our preferences….

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manage-files-v21

How many logo versions have you got floating around?

Brand Asset Management might be a new term for some of you but it basically means managing the branding elements like, logos, fonts, images, icons, templates and other marketing materials so the right file can…

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