Marketing Strategy – Start with your plan
Without a road map, you may be going in the wrong direction. We put together a strategic marketing plan that ensures you make the best marketing decisions. Unlike other marketers, we don’t create a 40 page document to stick in the draw and that you never look at. Sure, we do have the 40 page document , but we then synethise this down to create a one page planner that focuses your activities in a strategic way and delivers real vlaue: implementation of our ideas. We are interested in practical marketing that is measured and works! Ready to make better marketing decisions?
Create a brand that your ideal customers and employees love. Your brand is why others choose you. What makes you special? We find out and then create a brand strategy that includes, the visual elements, tone of voice, values and value proposition that will make you irresistible.
We ask your customers why they work with you, how they found you and if they looked at any of your competitors to give you invaluable information about how to market your business better.If you are thinking about doing insightful marketing, research is always a good first step. We are every experienced at this and know the right questions to ask to delivers the best insights for your business to allow you to make better marketing decisions.
Strategic Service Design
A powerful and clear brand has consistent messaging across each customer touch point (experience). Strategic Service Design is all about mapping your customers experiences and then improving the journey for them and thereby deepening their relationship with you. It can be the smallest delightful exchange like a thank you on your invoice receipt to a follow up call after providing a service. Every customer can provide you with their experience and if you listen, you can improve your customer’s experience by strategically designing it.
Sales and Marketing
Having the right tools makes life so much easier as a small business and if you want to do your marketing, we can assist you find the right tools to make it affordable and stress free, because we have used most of them. Be it CRM(database), email system, website that you can edit (CMS) , social media tools, list building and cleaning resources, SEO and more, we can assist you.
Your marketing team
There is usually so much going on in your business you don’t have time to do everything! This is where we can help. We can be your marketing team. We are nimble, flexible and super good at marketing execution. We are ideal for that small business that wants to get their website up, email campaign system going and can train someone internally to keep your on going marketing costs down.
Start with the end in mind
Do you end up doing bits and pieces of marketing when you have the time and wondering why it doesn’t work? Then you are like most small businesses and that’s okay because it probably is because you are juggling all the demands of your business. However, to do really effective marketing you need to know who you are marketing to, why you provide the best solution and then where to be found with a compelling offer, but more than that you need a planned approach to your marketing that doesn’t waste precious time and money.
We have a systematic approach to marketing that takes it’s philosophy from strategy service design which places the customer at the centre of your marketing decisions. It is based on creating a sales and marketing system that will continually bring in the right leads to your business by having a customer centric focus.
MacInnis Marketing – Customer Centric Marketing from Danielle Macinnis on Vimeo.
Listen to Dan on being interviewed about being customer centric and why it matters more than ever to plan your customer journey as part of your marketing approach.
Marketing is not a one-off activity and neither does it have to be expensive, but it does need to be planned and integrated to leverage its effectiveness for your small business. Marketing is getting harder to ignore as 60-70% of prospects have done their research before they even come and talk with you. Being able to communicate your value and enter into a dialogue with you ideal customers has totally changed with online marketing. It is something that you need to address if you want to have a viable sales and marketing engine to grow your business.
We are expert marketers and we do our own marketing. We are committed to assisting you make better marketing decisions that reap real results. Work smarter not harder in 2015. Outsource your marketing plan today and set your business up for success.
Start with Marketing Objectives
For marketing / business coaching packages online with Dan click here.