Dan's superpowers are...insight and empathy!
Dan has the ability to understand your customers and provide solutions to their problems, so you can provide real value. Insight is a superpower that helps you empathize with customers, identify their struggles, and help them succeed. Creating a compelling value proposition is the key to a great business and makes marketing easy and this starts with understanding customer needs. Dan has just been engaged a second time to present for the Dept of Industry and Science a roadshow around Australia around how to create a compelling value proposition, so she knows her stuff!
Even as a little kid I have always shown empathy for others. I was the sensitive child that would cry at Little House on the Prairie. From an early age I've had the ability to understand people's emotional responses and the reasons for why they were feeling that way. Little did I know that these attributes would one day form the backbone of my own business....
As an adult I still believe that there's nothing more important than the way we feel. Unsurprisingly, this empathy for the customer has proven to be my biggest asset in my professional career. I started out working for big corporates like Hewlett-Packard, Delfin, McDonalds, and Telstra but soon became frustrated by red tape impeding practical marketing efforts to attract customers.
Using both my super powers customer empathy and insight I created a truly innovative approach to marketing strategy called the Simple Marketing System. MacInnis Marketing was born soon after in 2006. I love working with Small Medium Businessess (SMBs) because they are nimble, fast acting, closer to the customer and have a competitive advantage in this new marketing arena.
My secret sauce remains powerfully simple: understanding a person's point of view to create meaningful marketing. What do I mean by meaningful? Marketing that creates a relationship between a customer, employee, and company that is more than the service itself. Now that's something truly special.
As the CEO of a service-based business you probably feel overwhelmed and lost when it comes to marketing. I can understand and empathise with this you but most importantly I can help.
I've made it my wholehearted mission to help CEOs just like you by implementing a customer-centric marketing system that is transformative. I do this by;
It's this insight, marketing genius, and actionability that makes MacInnis Marketing the standout choice for your small business. Just ask our clients.
Whether it is marketing outsourcing, marketing coaching or building that end to end sales and marketing system, I am a flexible marketing resource that works with your needs.
Along the way I've added the following skills;
I strongly believe in the following;
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