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| 46. Content trends | |
The major differentiator for entertainment industries is not the casual user , but the passionately engaged fan. Netflix is reportedly spending $6 billion, yes billion on content thi... | | /blog/content-trends |
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| 47. Why position your company to a narrow audience? | |
Do you understand the benefits of specialising?
"Owning a word in the mind" is actually a more elegant way of saying that positioning is the process of gaining a leadership positio... | | /blog/why-position-your-company-to-a-narrow-audie... |
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| 49. Marketing Apps for Small Business | |
I have been collecting the best marketing apps for sometime now. These are cheap and often free apps that let small business compete with the big guys! I have updated it for 2017. Enjoy!
&nb... | | /blog/marketing-apps-for-small-business |
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| 50. Key marketing trends | |
Here are some of the key marketing trends in 2018
1. Smart phone use
More than 50% of searches are on mobile
91% of Facebook usage (Daily Active users) is on mobile
... | | /blog/key-marketing-trends |
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| 51. The best web audit tool | |
I have used most of the SEO web audit tools now and I think I have the best one! Sick of not knowing what is working and what isn't. Let me do a web audit for you.
... | | /blog/the-best-web-audit-tool |
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| 52. Customer Happiness |
Are your customers smiles guaranteed?
Fab.com have got it right.They understand me as their ideal customer and have attracted me with the design experience and their customer focus. They ... | | /blog/customer-happiness |
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| 53. Marketing Audit | |
Marketing plans, strategies and campaigns fail at an alarming rate. How can you reposition your failures to pinpoint the cause and redirect your marketing efforts?
Every marketing plan shoul... | | /blog/marketing-audit |
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| 54. Lower effectiveness of traditional paid ads. | |
Why are paid ads not working with B2B?
More B2B marketers are shifting budget and priority to earned media as they struggle with declining response rates from traditional investm... | | /blog/lower-effectiveness-of-traditional-paid-ads- |
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| 55. What you need to know about SEO for B2B and B2C companies | |
A whopping 93% of all online experiences begin with search engines.
That's reason enough for companies to pay attention to their SEO. Search engines can be an excellent resource for driv... | | /blog/what-you-need-to-know-about-seo-for-b2b-and... |
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| 56. Where does web traffic come from? | |
Web traffic is something we all strive for. It means your business is being seen. However more important than the traffic is who is visiting and are they the ideal target customers.
Ho... | | /blog/where-does-web-traffic-come-from- |
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| 57. Marketing Plan 2018 | |
As 2018 fast approaches how many of you are planning for 2018? I imagine most are struggling just to make it through until Christmas. I understand totally. I have a few tips to assist you from... | | /blog/marketing-plan-2018 |
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| 58. Strategic Service Design in 2018 | |
Designing the customer journey
In 2017 there has been a lot of buzz about customer experience. My prediction is that Customer Service Design or what I call Strategic Service Design will star... | | /blog/strategic-service-design-in-2018 |
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| 59. Is your customer at the centre of your business? | |
Currently I am reading a number of books on customer centricity and the latest is Outside In from the forester researchers Kerry Bodine and Harley Manning. Their research has outlined that we ar... | | /blog/is-your-customer-at-the-centre-of-your-busi... |
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| 60. What's your mission? | |
CEO of Wholefoods, John Mackey new book Capitalism's moral code, he questions that the purpose of business is just to make money. He states that we should be thinking about business different... | | /blog/what-s-your-mission- |
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