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| 31. Zombie Loyalists | |
Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls "Zombie Loyalists," fervent fans that help companies massively i... | | /blog/zombie-loyalists |
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| 32. Marketing lessons from Tim Pethick | | Tim Pethick CEO of Nudie Juice has some good lessons in marketing for us all:
For decades marketers have known "consumers have become more discerning" yet they treat them the same way... | | /blog/marketing-lessons-from-tim-pethick |
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| 33. Vivid Vision | |
Yesterday I was listening to the I love Marketing Podcast and heard Cameron Herold explain a Vivid Vision. It was such a great explanation of how important it is to create an inspiring picture o... | | /blog/vivid-vision |
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| 34. What a marketing consultant does | |
It has come to my attention that in small business there is a misconception about what a marketing consultant actually does? Maybe this is in part because many people believe marketing is just... | | /blog/what-a-marketing-consultant-does |
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| 35. Content creation for SMB | |
"Like the tree that falls in the forest but no-one can hear, if you aren't found in search you don't really exist.But you won't be a success on social networks if you don't ... | | /blog/content-creation-for-smb |
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| 36. Growth Strategies | |
How do businesses grow?
McKinsey and McKinsey recently released a new paper on How growth champions create new value. This paper is essentially about creating value propositions.
... | | /blog/growth-strategies |
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| 37. How to create a press kit in minutes | |
I have been assisting clients set up a media page lately so they can control the quality of the images and the text that is used when they are quoted. As I was doing my research I came across th... | | /blog/how-to-create-a-press-kit-in-minutes |
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| 38. Lyn Hunsaker a customer experience | |
Here is an interview I did with Lyn Hunsaker around customer experience.
Lynn Hunsaker interview on Customer Experience from Danielle Macinnis on Vimeo.
... | | /blog/lyn-hunsaker-a-customer-experience |
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| 39. Mother's Day Marketing | |
We all love our mums!
Mother's Day is a brilliant opportunity for retailers to get on the band wagon and promote their offering. It is also an opportunity for service based businesses ... | | /blog/mother-s-day-marketing |
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| 40. Does social media marketing work? | |
As a small business you might be wondering does social media marketing work? Here is some interesting research that explains how it works. It is all about cultivating relationships. Infact socia... | | /blog/does-social-media-marketing-work- |
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| 42. Maximising customer value | |
Feedback from your customers is critical for small businesses. The more you understand your customers, the more successful you will be. Services we provide help you do this include:
1. ... | | /blog/maximising-customer-value |
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| 43. Why you need to blog | |
Blogging is so important for small businesses!
So why do you need to blog?
1.Search engines like information. Google is always looking for new information as well as content which e... | | /blog/why-you-need-to-blog |
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| 44. Tools to manage reviews | |
Management of reviews is becoming increasingly important. I have found some great tools that can assist in the management, reporting and sharing of reviews.
1. Grade.Us
2. Fre... | | /blog/tools-to-manage-reviews |
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| 45. Inbound Marketing Strategy | | Inbound marketing is a relatively new technique that makes it possible to utilize modern Internet technologies to generate new leads and drive sales. Read this Inbound Marketing Action Plan to... | | /blog/inbound-marketing-strategy |
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