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| 16. InMail LinkedIn Best Practices | |
Inmail in LinkedIn is a great way to connect with your ideal customers.
Here are some top tips of how to use this sales tool
InMail Best Practices
Tips for increasing respo... | | /blog/inmail-linkedin-best-practices |
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| 17. 5 key rules of marketing campaigns | |
Ideally, before you plan a marketing campaign, you have a marketing plan for your business.The marketing plan is your master plan for marketing your small business. It provides the full picture ... | | /blog/5-key-rules-of-marketing-campaigns |
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| 18. Loss of attention |
How do we get the attention of the new consumeer? I really liked this inforgraphic from LookbookHQ 
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| 19. Personality and content | |
We know what these days we are sharing our attention with multiple devices or screens. It begs the question which type of reader are you?
Are you the Skimmer, Sponge or socialite?
Face it ... | | /blog/personality-and-content |
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| 20. Start up business | |
Here is a great video about start ups Gown Town Loan Dolphin and Pocketbook App. Well worth a watch.
Key take away Tips:
1. Seek Support
2. Test your idea
3.... | | /blog/start-up-business |
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| 21. A virtual business coach | |
Some of my clients use me as a business coach to bounce ideas around. I love this sort of work because I find it so valuable myself. Being a business owner is always challenging and having insig... | | /blog/a-virtual-business-coach |
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| 22. It's time to move from excel to a CRM | |
At the first meeting with a small business one of the questions I ask is where is their database of clients and prospects. The usual response is it is in an excel document, in MYOB or in outlook... | | /blog/it-s-time-to-move-from-excel-to-a-crm |
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| 23. Tool to create a customer centric business model | |
For sometime now I have been a big fan of the Strategyzer tools for creating a blueprint approach to a business plan on a page for clients. Putting on one page your busienss model using the Busi... | | /blog/tool-to-create-a-customer-centric-business-... |
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| 24. 5 Must Have Content Tools | |
I have been putting together some content plans for clients and have 5 great tools I want to share.
1. MindMesiter Mind Map - Using this tool you can plan your strategy, distribution, productio... | | /blog/5-must-have-content-tools |
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| 25. Great free marketing e-books | |
One of the commitments I make each month is to read a marketing or business novel. There are hepas of them on the web now that you can read online or listen two via Audible.
Here are my list... | | /blog/great-free-marketing-e-books |
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| 26. Checklist for hiring a marketing consultant | |
The most successful marketers measure what they do and they know how the marketing activities are impacting the revenue. They not only get leads into the funnel, they nurture them through ... | | /blog/checklist-for-hiring-a-marketing-consultant |
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| 27. Marketing Terms got you confused? | |
Marketing has changed so rapidly over the last 5 years and along with that is a whole new vocab. You could be execused if you didn't know what a bounce rate was, CTA , above the fold, ... | | /blog/marketing-terms-got-you-confused- |
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| 28. Small Business TV resources | |
For small businesses looking to learn in a visual way, there are a couple of good TV shows that I have found that give great case studies and examples we can call learn from.
1. S... | | /blog/small-business-tv-resources |
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| 29. Facebook advertising, does it work for small businesses? | |
Facebook advertising has been something that I have not really fully investigated but this weekend I locked away myself (with the flu) and decided to do some investigating!
The profiling and... | | /blog/facebook-advertising--does-it-work-for-smal... |
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| 30. LinkedIn Sales Navigator - how to use it | |
The new sales navigator from LinkedIn is a must have prospecting and connecting tool for B2B sales and marketing people. This webinar from Ideal is a great intro as to how to use some of the bas... | | /blog/linkedin-sales-navigator---how-to-use-it |
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