TOP 100 most searched products in 2022
Posted by Danielle MacInnis
on 30 November 2022
 "TOP 100 most searched products in 2022")
Google has published its annual listing of the top 100 gift ideas based on trending searches from 2022. This list gives some great insights for small businesses.
They broke the trends do...
| Posted in:Consumer trends | 0 Comments |
Marketing automation allows you to be more strategic
Posted by Danielle MacInnis
on 18 November 2022
 "Marketing automation allows you to be more strategic")
We need to automate what we can in marketing, so we have the time to be more creative and strategic. There are so many more software options now that you can automate much of the ground work. This ...
| Posted in:Marketing StrategyMarketing Insight | 0 Comments |
Great Blog Resources
Posted by Danielle MacInnis
on 27 October 2022
 "Great Blog Resources")
How do you write a great blog? You need to start with some excellent resources. When content seems to be the evergreen way to attract customers, more and more small businesses are starting to creat...
| Posted in:Blog | 0 Comments |
What is Google Analytics GA4 and do I need it?
Posted by Danielle MacInnis
on 23 October 2022
 "What is Google Analytics GA4 and do I need it?")
In July 2023, Google will replace Google Analytics with Google Analytics 4. (GA4) Google Analytics 4 introduces a new measurement model and set of features that enable marketers to future...
| Posted in:Google AnalyticsGA4 | 0 Comments |
A key marketing tool is The Business Model Canvas
Posted by Danielle MacInnis
on 21 September 2022
 "A key marketing tool is The Business Model Canvas")
The Business Model Canvas is an essential strategic marketing tool. It is one of the first tools I use when starting a new client. In this short video, the narrator shows you why it is a great tool...
| Posted in:Value PropositionCustomer InsightMarketing Strategy | 0 Comments |
