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When marketing efforts are not successful, many companies wonder why? They sent out direct mail, or refreshed their website, initiated Google Adwords, or attended a trade show, but are left disa...
/blog/marketing-mistakes-that-companies-make
Facebook posts work like a newsletter platform. Everytime you post people who have liked or followed your Page can see the post. This is true for both your Facebook business Page and your I...
/blog/facebook-advertising-101
Service is said to be invisible. That is, you can only tell how good it is once you have experienced it. However, these days with online reviews, social media and technology it is easy to share tha...
/blog/how-do-you-make-a-service-visible-
Here is a video when your first starting off marketing your business.   ...
/blog/key-marketing-objectives-webinar
LinkedIn is a must social media tool for any B2B company, however if you are not in marketing or HR many people are still unsure how to use it effectively.   Here are some key video...
/blog/linkedin---best-practices
I know that my son who is a teenager never watches TV. He is on his phone or ipad or computer watching You Tube mostly. He is not alone. You cannot talk to someone under 25 who doesn't watch...
/blog/traditional-tv-is-dead---as-you-tube-takes-...
Online reviews have gathered importance as more of us do our researching and shopping online. The opinion of our peers holds more weight than that salesperson and so now it is a no-brainer to ch...
/blog/the-power-of-online-reviews
 
Best Content Creation Tips In today's world where anyone can be a publisher, small businesses are finding that creating and curating content relevant to their target audie...
/blog/8-tips-for-creating-great-content
Empowered by almost instant access to information, we are spending more time doing online research to inform our purchase decisions.Across nearly every industry, we are spending more time using ...
/blog/understanding-your-customer-s-journey
6 simple steps you can take today Lead generation has changed with the ease at which we can now access information. The customer is now in control of the buying process. They have to find us...
/blog/lead-generation-made-easy
Creating experiences that matter and set you apart I am passionate about the customer experience and am always looking for articles and research on the subject of customer experience. This w...
/blog/create-powerful-customer-experiences
Reading the right stuff  Here are the top ten sources I read for marketing advice: 1. Chief Marketer - Good overall marketing content 2. Rain Group - Sales and Marketing 3. ...
/blog/what-should-you-be-reading-to-keep-up-to-da...
Chances are if you are a small business your marketing software looks something like this. You are likely to have the following:  Email Marketing to communicate with your cust...
/blog/affordable-marketing-software-for-small-bus...
Companies that do robust marketing grow faster Bullseye Marketing did some research which showed that those companies that marketed themselves grew up to 5 times faster than those who didn...
/blog/get-the-fundamentals-of-marketing-right
Barbie has been an iconic brand for over 40 years but in the last 5 years they have lost their way. They had a value proposition that just didn't meet the buyers expectations any more. ...
/blog/the-barbie-story---what-to-do-when-your-bra...

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