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Here are some great tools that I discovered this week. 1. Leads List form small businesses that need a form to capture and track leads 2. AdWords Calculator - a tool to work out the cost...
/blog/marketing-tools-to-save-you-time-
Do you need to run heat mapping software on your site? Well why not I say. It gives you some invaluable feedback about what your potential customers are doing and why they may not be converting ...
/blog/do-i-need-to-run-heat-mapping-software-on-m...
In 2018 if you want to sell more and spend less there are a few things you need to have in place. 1. Ideal customer profile - If you focus on those ideal customers that you offer the great...
/blog/want-to-sell-more--spend-less
Designing the customer journey In 2017 there has been a lot of buzz about customer experience. My prediction is that Customer Service Design or what I call Strategic Service Design will star...
/blog/strategic-service-design-in-2018
As 2018 fast approaches how many of you are planning for 2018? I imagine most are struggling just to make it through until Christmas. I understand totally. I have a few tips to assist you from...
/blog/marketing-plan-2018
Web traffic is something we all strive for. It means your business is being seen. However more important than the traffic is who is visiting and are they the ideal target customers.  Ho...
/blog/where-does-web-traffic-come-from-
Content that creates real value Over the past few years there has been a movement towards creating content. Content for content sake can actually devalue your brand, but content that educate...
/blog/10-ways-to-create-great-content
How mature is your marketing? Are you a leader or a laggard when it comes to marketing sophisication. Smart Insights shows one way of quantifying how developed your marketing approach is. ...
/blog/audit-your-marketing-maturity
I found this infographic and video by the Temkin Group and had to share it with you. The engagement of your team makes a huge difference to the customer experience. Internally we are all still c...
/blog/employee-engagement-is-key-to-customer-cent...
Who is watching you? There are some sneaky ways to can check which competitors may be tracking your activities. 1. Competitors IP address If you have your competitors' IP address...
/blog/which-competitors-are-watching-you-
Check out the competition Some small businesses don't know where to start when doing their marketing. I was speaking with a local builder today and it has all become just too hard. Mos...
/blog/check-your-competitors-often
Customer centric - the new buzz word or a real way to differentiate your business The below graph represents the number of companies in the US that believe they are customer centric.76% of c...
/blog/are-you-customer-centric-
Chances are if you are a small business your marketing software looks something like this. You are likely to have the following:  Email Marketing to communicate with your cust...
/blog/affordable-marketing-software-for-small-bus...
Companies that do robust marketing grow faster Bullseye Marketing did some research which showed that those companies that marketed themselves grew up to 5 times faster than those who didn...
/blog/get-the-fundamentals-of-marketing-right
Facebook posts work like a newsletter platform. Everytime you post people who have liked or followed your Page can see the post. This is true for both your Facebook business Page and your I...
/blog/facebook-advertising-101

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