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Feedback from your customers is critical for small businesses. The more you understand your customers, the more successful you will be. Services we provide help you do this include: 1. ...
/blog/maximising-customer-value
A whopping 93% of all online experiences begin with search engines. That's reason enough for companies to pay attention to their SEO. Search engines can be an excellent resource for driv...
/blog/what-you-need-to-know-about-seo-for-b2b-and...
Web traffic is something we all strive for. It means your business is being seen. However more important than the traffic is who is visiting and are they the ideal target customers.  Ho...
/blog/where-does-web-traffic-come-from-
In 2018 if you want to sell more and spend less there are a few things you need to have in place. 1. Ideal customer profile - If you focus on those ideal customers that you offer the great...
/blog/want-to-sell-more--spend-less
Do you need to run heat mapping software on your site? Well why not I say. It gives you some invaluable feedback about what your potential customers are doing and why they may not be converting ...
/blog/do-i-need-to-run-heat-mapping-software-on-m...
Designing the customer journey In 2017 there has been a lot of buzz about customer experience. My prediction is that Customer Service Design or what I call Strategic Service Design will star...
/blog/strategic-service-design-in-2018
As 2018 fast approaches how many of you are planning for 2018? I imagine most are struggling just to make it through until Christmas. I understand totally. I have a few tips to assist you from...
/blog/marketing-plan-2018
Content is the key to informed purchase decisions, but B2B marketing often gets content delivery wrong. The buyer's journey is devoid of personalization, riddled with dead ends, and forces e...
/blog/how-b2b-customers-consume-content-and-move-...
Customer Journey Mapping is a Must McKinsey have just released some interesting research about those companies that do customer journey mapping. Customer journey mapping is a discipline th...
/blog/customer-journey-mapping-research
A while ago I interviewed Claudia Bowman about her passion about cheese and her business and her App The Cheese Monger and her business McIntosh & Bowman Cheesemongers. Her app has over...
/blog/a-small-business-that-has-gone-from-strengt...
Here are the latest stats you need to know from Google to benchmark how you are going with your digital marketing. Key takeaways: You should measure average click through rate of you...
/blog/google-ad-benchmarks-2019
Creating content is key to any marketing strategy these days but I still find that clients have an unrealistic expectation of what it actually costs to create content. It is not unsual to spend ...
/blog/how-much-does-it-cost-to-create-great-conte...
We are all about creating value for our clients. See how we now can assist you create affordable videos for your business for less than $300*   Book a video chat today This...
/blog/affordable-video-creation
While the term "customer centricity" has been interpreted in many ways, at its core, it's the idea that businesses provide customers with an exceptional journey. This, in turn, inc...
/blog/focus-on-your-best-customers
When you start your business it is usually out of a passion or skillset. While some of us do a business plan, the focus on the mission or the why of our business is sometimes lost along the way....
/blog/your-why---developing-your-business-s-missi...

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