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Who is watching you? There are some sneaky ways to can check which competitors may be tracking your activities. 1. Competitors IP address If you have your competitors' IP address...
/blog/which-competitors-are-watching-you-
Check out the competition Some small businesses don't know where to start when doing their marketing. I was speaking with a local builder today and it has all become just too hard. Mos...
/blog/check-your-competitors-often
Customer centric - the new buzz word or a real way to differentiate your business The below graph represents the number of companies in the US that believe they are customer centric.76% of c...
/blog/are-you-customer-centric-
I am still surprised when I chat with a small business to discover that they still have no CRM (customer relationship management tool or database). It is really key to growing your business. Eng...
/blog/databases-in-marketing
Here is a podcast with Lars Birkholm Peterson is one of the co-authors of Connect - How to use Data and Experience Marketing to Create Lifetime Customers. I interview Lars about the Custome...
/blog/customer-centric-thought-leaders
Below is an interview I did with Tristan White on how to create a customer-centric Culture. He has a great website with lots of great information including a culture checklist.   ...
/blog/creating-a-customer-centric-culture
Customer experience or UX is so important for b2b business because so many of us are getting it wrong. Where does the customer experience responsibility lie? This is the problem. It is every...
/blog/why-customer-experience-is-so-important-for...
This infographic by 99MediaLab provides a comprehensive list of 50 must-haves (and have-nots) for your small business's website. Source: 99MediaLab.com.   ...
/blog/50-key-features-for-great-website
Being one of four girls the latest fad we are all trying is getting our nails done. You see nail salon's popping up all over the place. Honestly, there would be 6 in my current shopping prec...
/blog/the-nail-salon-industry-is-ripe-for-buildin...
How mature is your marketing? Are you a leader or a laggard when it comes to marketing sophisication. Smart Insights shows one way of quantifying how developed your marketing approach is. ...
/blog/audit-your-marketing-maturity
Content that creates real value Over the past few years there has been a movement towards creating content. Content for content sake can actually devalue your brand, but content that educate...
/blog/10-ways-to-create-great-content
Marketing plans, strategies and campaigns fail at an alarming rate. How can you reposition your failures to pinpoint the cause and redirect your marketing efforts? Every marketing plan shoul...
/blog/marketing-audit
Why are paid ads not working with B2B? More B2B marketers are shifting budget and priority to earned media as they struggle with declining response rates from traditional inve...
/blog/79--of-marketers-say-they-are-seeing-lower-...
Are your customers smiles guaranteed?
Fab.com have got it right.They understand me as their ideal customer and have attracted me with the design experience and their customer focus. They ...
/blog/customer-happiness
Here are some of the key marketing trends in 2018   1. Smart phone use More than 50% of searches are on mobile 91% of Facebook usage  (Daily Active users) is on m...
/blog/key-marketing-trends-in-2018

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