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How do you get good a Adwords. Try, fail, get better. Try. Set a budget.  Google Trends Good Adwords Key Word Planner Wordstream Know your customer lifetime value ...
/blog/getting-good-at-adwords
Customer case studies should be in your marketing kit bag. Your clients are looking for reasons to use you. They want to see that you do the sort of work with similar businesses. One of the ...
/blog/case-studies-as-a-marketing-asset
Marketing Videos There are some awesome video resources out there for a small business. I have collected a few that are worth knowing about. 1. David Koch website - Kochie's small ...
/blog/great-marketing-video-resources
There comes a time when your old web doesn't cut it any more and you are looking to invest in a new website. Like every business your website needs to evolve but there are some critical th...
/blog/so-your-ready-to-redesign-your-web--what-to...
Here are over 100 ideas to fast track your marketing for your small business. Marketing Planning 1. Update or create a marketing plan for your business.
2. Revisit or start your market...
/blog/100-great-marketing-ideas

This short skit from Utopia makes light of the process some businesses find themselves in with design.  You brand is not your logo but it can become a short cut to mean something to ...
/blog/your-logo
If you are doing any sort of marketing you should be keeping a metrics checklist so you can see what is working and what isn't. Creating a scorecard can be as easy as creating your on Ex...
/blog/marketing-scoreboard
The way we interact with customers has changed. Customers are using many ways to interact with us and others. So how do we market to them better? One way is to map the customer journey and loo...
/blog/the-customer-journey
When was the last time you talked with your customers? It sounds simple but why do so many small businesses make assumptions? This book by Giff Constaple and illustrated by my fav cartoonist Tom...
/blog/talk-to-customers
Here is a sample of my book on how to create effective marketing plans. It outlines the key strategy around getting your story, values and value proposition correct first. Sort of like building ...
/blog/tips-for-creating-marketing-messaging
This week marks the start of the Small Business Festival Victoria. This is a great opportunity for those businesses that are in Victoria to leverage lots of free training events to improve your ...
/blog/small-business-festival-victoria
Here is an interview I did with Lyn  Hunsaker around customer experience. Lynn Hunsaker interview on Customer Experience from Danielle Macinnis on Vimeo. ...
/blog/lyn-hunsaker-a-customer-experience
Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls "Zombie Loyalists," fervent fans that help companies massively i...
/blog/zombie-loyalists
I found this infographic and video by the Temkin Group and had to share it with you. The engagement of your team makes a huge difference to the customer experience. Internally we are all still c...
/blog/employee-engagement-is-key-to-customer-cent...
Here are some great tools that I discovered this week. 1. Leads List form small businesses that need a form to capture and track leads 2. AdWords Calculator - a tool to work out the cost...
/blog/marketing-tools-to-save-you-time-

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