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Why your customers buy from you and not your competitors is a key strategic marketing question that is harder to answer than ever before. The competitive landscape has changed and commoditi...
/blog/why-your-customers-choose-you-
Up has a great new evaluation tool on how you can discover if your site is mobile friendly. Before now it was a nice to have but as of April 21, 2015, mobile friendliness is now a key part o...
/blog/is-your-site-mobile-friendly
We believe that to do really great marketing you have to deliver brilliant customer experiences. Your employees have such a big impact on how these experiences are delivered and felt by your cus...
/blog/build-a-culture-you-can-feel
Just as was thinking "Boy, it would be great to be able to switch between reading a book on my tablet and listening to it", Amazon developed it. Providing another reason to buy my book.Th...
/blog/evolve-to-be-customer-centric
Recently I did a podcast with Las from Sitescore about Customer Maturity. Las has developed a great model around customer maturity but for a small business it might be a bit hard to get traction...
/blog/marketing-maturity-grids
Here are over 100 ideas to fast track your marketing for your small business. Marketing Planning 1. Update or create a marketing plan for your business.
2. Revisit or start your market...
/blog/100-great-marketing-ideas
As some of you know I am a constant reader and have collected some of my favorite Marketing E-books here for you to enjoy. These are great if you are trying to get some more information on a par...
/blog/great-marketing-e-books
Marketing your business can be really easy. You just need to be helpful. I always thought there was no real skill in being helpful, but maybe being able to think about what your customers w...
/blog/effective-marketing-is-all-about-being-help...
No doubt you are like most businesses and furiously creating content to build a connection and earn your prospects and customers attention. 90% of all businesses realise that there is value in m...
/blog/your-content-strategy--how-to-do-it-
We are in the era of self service. Think about it, Uber,  McDonald's create your taste menu, self service checkouts, heck even pizza vending machines! The old school ways of doing t...
/blog/we-want-to-do-it-ourselves
Are your customers smiles guaranteed?
Fab.com have got it right.They understand me as their ideal customer and have attracted me with the design experience and their customer focus. They ...
/blog/are-your-customers-smiles-guaranteed-
When you decide to change your brand it is sort of like  having a personal make-over.It requires throwing out all your clothes and starting again. It is requires a big clean out and it me...
/blog/rebranding-is-like-having-a-personal-make-o...
New markets are created all the time, and smart business people can see the under current and capture a new market just because they are listening. Over the past few months many of us would have...
/blog/target-market--nutrition-conscious-seekers
In marketing like other professions we have developed a wordy often confusing list of terms that to an outsider are like another language. So I have been hunting the web for the best glossary to...
/blog/marketing-glossary
I have just completed my travels around Australia training over 50 SMEs on how to create a compelling value proposition. This work was based on the tool by Strategzer Value proposition design. I...
/blog/how-to-create-value

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