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Just as was thinking "Boy, it would be great to be able to switch between reading a book on my tablet and listening to it", Amazon developed it. Providing another reason to buy my book.Th...
/blog/evolve-to-be-customer-centric
How are you listening? Being a customer centric company is critical to being relevant. Today the customer is in the driver seat and the biggest threat is becoming irrelevant. We all have the...
/blog/how-are-you-listening-to-your-customers
Recently I did a podcast with Las from Sitescore about Customer Maturity. Las has developed a great model around customer maturity but for a small business it might be a bit hard to get traction...
/blog/marketing-maturity-grids
We are in the era of self service. Think about it, Uber,  McDonald's create your taste menu, self service checkouts, heck even pizza vending machines! The old school ways of doing t...
/blog/we-want-to-do-it-ourselves
No doubt you are like most businesses and furiously creating content to build a connection and earn your prospects and customers attention. 90% of all businesses realise that there is value in m...
/blog/your-content-strategy--how-to-do-it-
Are your customers smiles guaranteed?
Fab.com have got it right.They understand me as their ideal customer and have attracted me with the design experience and their customer focus. They ...
/blog/are-your-customers-smiles-guaranteed-
Brand Asset Management might be a new term for some of you but it basically means managing the branding elements like, logos, fonts, images, icons, templates and other marketing materials so the ri...
/blog/how-many-logo-versions-have-you-got-floatin...
LinkedIn is an awesome tool for businesses wanting to develop relationships with other businesses. The key to making this tool work is being authentic and only connecting with those that you cou...
/blog/using-linkedin
As some of you know I am a constant reader and have collected some of my favorite Marketing E-books here for you to enjoy. These are great if you are trying to get some more information on a par...
/blog/great-marketing-e-books
Marketing your business can be really easy. You just need to be helpful. I always thought there was no real skill in being helpful, but maybe being able to think about what your customers w...
/blog/effective-marketing-is-all-about-being-help...
In this ever changing marketing landscape it is not surprising that most of us don't have the marketing tools we need. If we look at the marketing technology landscape put together by chiefm...
/blog/do-you-have-the-right-marketing-tools-
It is a simple answer. It is not the saying build and they will come, it is ask, and they will tell. The fastest way to grow your business is to build a customer centric product or service: that...
/blog/how-to-build-something-people-want--custome...
New markets are created all the time, and smart business people can see the under current and capture a new market just because they are listening. Over the past few months many of us would have...
/blog/target-market--nutrition-conscious-seekers
When you decide to change your brand it is sort of like  having a personal make-over.It requires throwing out all your clothes and starting again. It is requires a big clean out and it me...
/blog/rebranding-is-like-having-a-personal-make-o...
How well do you understand your buyer's journey. Do you know how long your sales process is? Do you know how well you are increasing your brand awareness with your key prospects? How do you ...
/blog/the-buyers-journey

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