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A recent study found that the attention span of the average consumer has dropped from 12 seconds in 2000 to just 8 seconds today. Within 8 seconds we must now deliver the sort of...
/blog/you-now-have-8-seconds
"The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology and strategy. The job of marketer is more challenging t...
/blog/marketing-blueprint
At one stage as a small business it was possible to do your marketing in-house, much like you might do your book-keeping and manage staff. Now SMBs are outsourcing their marketing as the landsca...
/blog/why-it-is-smart-to-outsource-your-marketing-
Today it is hard to be a smart marketer. The landscape is so board when communicating with customers and it is easy to be ignored. To be more effective it is necessary to be relevant and persona...
/blog/segmentation-for-the-customer-benefit
There is no excuse for a "spray and pray" approach to marketing any more. We are becoming increasingly frustrated with a one fits all approach especially when our digital footprin...
/blog/spray-and-pray-is-no-way-to-market

"The typical marketing campaign approach is to pick a customer segment, pick a product you think these customers might like, and then cross your fingers that a tiny percentage of th...
/blog/cookie-cutter-marketing-just-doesn-t-cut-it-

Collaborate
Whether we like it or not customers are in the box seat. They choose to visit your website, view your ad or open your email and they can click delete, navigate to another page o...
/blog/competitive-advantage---what-makes-you-stan...

The Pedowitz Group talk about marketing evolution in a few different stages. While I agree with the first three stages I have a different take on the last stage of the evolution. While we are...
/blog/how-evolved-is-your-marketing-

Why do strategic service design? We help companies develop more profitable customer relationships by delivering better customer experiences and by designing better customer journeys....
/blog/strategic-service-design
You know how sometimes the universe keeps sending you the same message? Like if you are interested in buying a new red  car all you see is red cars or if you want to be pregnant, all you se...
/blog/what-is-your-one-sentence-
Customer centric marketing is now becoming the new buzz word. I have been doing it for almost 20 years, but what actually is it? Is it a mindset, a business approach or system? A product centric...
/blog/what-is-customer-centric-marketing-
In a recent survey by Incite we can see the radical shift between consumers and brands. Brands are reacting to a three-fold change in their relationship with their customers. 1. Customers have ...
/blog/92--say-their-business-needs-to-get-more-cl...
Why your customers buy from you and not your competitors is a key strategic marketing question that is harder to answer than ever before. The competitive landscape has changed and commoditi...
/blog/why-your-customers-choose-you-
Up has a great new evaluation tool on how you can discover if your site is mobile friendly. Before now it was a nice to have but as of April 21, 2015, mobile friendliness is now a key part o...
/blog/is-your-site-mobile-friendly
We believe that to do really great marketing you have to deliver brilliant customer experiences. Your employees have such a big impact on how these experiences are delivered and felt by your cus...
/blog/build-a-culture-you-can-feel

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