| 213 matches found. | Showing Page 5 of 15 |
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| 61. Brand Basics |
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Do you know what makes up a brand identity?
This summary has been taken from Liquidagency a thoughtleader agency in branding. Branding is ultimately about whether someone will pay more ... |
| /blog/brand-basics |
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| 62. How to write a value proposition |
| A value proposition, is a statement that succinctly outlines how your business, product or service is different from that of your competition and the value it creates for your ideal customer. It id... |
| /blog/how-to-write-a-value-proposition |
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| 63. How are you listening to your customers |
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How are you listening?
Being a customer centric company is critical to being relevant. Today the customer is in the driver seat and the biggest threat is becoming irrelevant. We all have the... |
| /blog/how-are-you-listening-to-your-customers |
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| 64. You now have 8 seconds |
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A recent study found that the attention span of the average consumer has dropped from 12 seconds in 2000 to just 8 seconds today.
Within 8 seconds we must now deliver the sort of... |
| /blog/you-now-have-8-seconds |
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| 65. Marketing Blueprint |
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"The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology and strategy. The job of marketer is more challenging t... |
| /blog/marketing-blueprint |
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| 66. Why it is smart to outsource your marketing? |
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At one stage as a small business it was possible to do your marketing in-house, much like you might do your book-keeping and manage staff. Now SMBs are outsourcing their marketing as the landsca... |
| /blog/why-it-is-smart-to-outsource-your-marketing- |
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| 67. Segmentation for the customer benefit |
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Today it is hard to be a smart marketer. The landscape is so board when communicating with customers and it is easy to be ignored. To be more effective it is necessary to be relevant and persona... |
| /blog/segmentation-for-the-customer-benefit |
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| 68. Spray and pray is no way to market |
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There is no excuse for a "spray and pray" approach to marketing any more. We are becoming increasingly frustrated with a one fits all approach especially when our digital footprin... |
| /blog/spray-and-pray-is-no-way-to-market |
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| 69. Cookie cutter marketing just doesn't cut it. |
"The typical marketing campaign approach is to pick a customer segment, pick a product you think these customers might like, and then cross your fingers that a tiny percentage of th... |
| /blog/cookie-cutter-marketing-just-doesn-t-cut-it- |
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| 70. Competitive advantage - What makes you stand out? |
Collaborate
Whether we like it or not customers are in the box seat. They choose to visit your website, view your ad or open your email and they can click delete, navigate to another page o... |
| /blog/competitive-advantage---what-makes-you-stan... |
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| 71. How evolved is your marketing? |
The Pedowitz Group talk about marketing evolution in a few different stages. While I agree with the first three stages I have a different take on the last stage of the evolution. While we are... |
| /blog/how-evolved-is-your-marketing- |
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| 72. Strategic Service Design |
Why do strategic service design?
We help companies develop more profitable customer relationships by delivering better customer experiences and by designing better customer journeys.... |
| /blog/strategic-service-design |
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| 73. What is your one sentence? |
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You know how sometimes the universe keeps sending you the same message? Like if you are interested in buying a new red car all you see is red cars or if you want to be pregnant, all you se... |
| /blog/what-is-your-one-sentence- |
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| 74. What is customer centric marketing? |
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Customer centric marketing is now becoming the new buzz word. I have been doing it for almost 20 years, but what actually is it? Is it a mindset, a business approach or system? A product centric... |
| /blog/what-is-customer-centric-marketing- |
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