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To use LinkedIn really well you need to ensure that your profile is optimised. Here is a short video I made to assist you set up your profile. Setting up your LinkedIn profile ...
/blog/linkedin-optimised
I have been putting together some content plans for clients and have 5 great tools I want to share. 1. MindMesiter Mind Map - Using this tool you can plan your strategy, distribution, produc...
/blog/5-must-have-content-tools
For sometime now I have been a big fan of the Strategyzer tools for creating a blueprint approach to a business plan on a page for clients. Putting on one page your busienss model using the Busi...
/blog/tool-to-create-a-customer-centric-business-...
Marketing training that is easy to do for small businesses is sometimes hard to find. I found a great training session that I wanted to share with you and it is FREE. SkillShare.com has a gr...
/blog/marketing-training-online
Planning your content is very important. What isn't planned isn't done. Here is a list of some great free editorial calendars   ...
/blog/content-strategy-that-is-organised-and-achi...
In marketing like other professions we have developed a wordy often confusing list of terms that to an outsider are like another language. So I have been hunting the web for the best glossary to...
/blog/marketing-glossary
I have just completed my travels around Australia training over 50 SMEs on how to create a compelling value proposition. This work was based on the tool by Strategzer Value proposition design. I...
/blog/how-to-create-value
I have just finished reading the book Connect the Experience. This book tracts the maturity level of a company based on a customer centric approach. What I really love about this book is that it...
/blog/how-mature-is-your-marketing-
Building this culture, this underlying feeling, buzz, atmosphere, that is so hard to replicate, is integral to building your brand and attracting your ideal customers. Building your small business ...
/blog/building-your-culture-with-experts
How to create a compelling value proposition is something that every small business needs to consider. It is something that all staff should be able to repeat, the salesforce uses in pitches and...
/blog/creating-a-compelling-value-proposition
In Phil Fernandez's book Revenue Disruption and CEO of Marketo, Phil espouses with abundant product information available onlinesuch as customer reviews, peer evaluations, independent a...
/blog/70--of-the-buyers-journey-is-completed-befo...
WHAT
If you don't know where you are going, you might just get there I am planning the launch of my new website in March and so am going through the same planning process I do with my clie...
/blog/start-with-the-end-in-mind
Last year I spent 3 months travelling around Australia working with medium sized business CEOs. They have identified that they need to invest in their marketing strategy because their current sales...
/blog/marketing-more-important-than-ever
Do you know what makes up a brand identity? This summary has been taken from Liquidagency a thoughtleader agency in branding. Branding is ultimately about whether someone will pay more ...
/blog/brand-basics
A value proposition, is a statement that succinctly outlines how your business, product or service is different from that of your competition and the value it creates for your ideal customer. It id...
/blog/how-to-write-a-value-proposition

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