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Marketing plans, strategies and campaigns fail at an alarming rate. How can you reposition your failures to pinpoint the cause and redirect your marketing efforts? Every marketing plan shoul...
/blog/marketing-audit
Are your customers smiles guaranteed?
Fab.com have got it right.They understand me as their ideal customer and have attracted me with the design experience and their customer focus. They ...
/blog/customer-happiness
Here are some of the key marketing trends in 2018   1. Smart phone use More than 50% of searches are on mobile 91% of Facebook usage  (Daily Active users) is on m...
/blog/key-marketing-trends-in-2018
Feedback from your customers is critical for small businesses. The more you understand your customers, the more successful you will be. Services we provide help you do this include: 1. ...
/blog/maximising-customer-value
Currently I am reading a number of books on customer centricity and the latest is Outside In from the forester researchers Kerry Bodine and Harley Manning. Their research has outlined that we ar...
/blog/is-your-customer-at-the-centre-of-your-busi...
I have used most of the SEO web audit tools now and I think I have the best one! Sick of not knowing what is working and what isn't. Let me do a web audit for you.   new SE...
/blog/the-best-web-audit-tool
We would love to thank our NT clients for being part of their success over the past four years. We join with them in celebrating their Telstra Awards success.   1. Luke Myall from H...
/blog/we-love-winners-
The other day a work colleague asked me for some feedback on their personal value proposition or personal brand. It struck me as a really good idea. Just like a corporate brand it is what others...
/blog/personal-branding--do-you-know-your-core-va...
I made this video in PowToon in a less than an hour.   ...
/blog/video-is-compelling-as-a-marketing-tool
SBS has a great series called Small Business Secrets.  "According to the Australian Bureau of Statistics, more than 90 percent of Australians use the internet to search for product...
/blog/more-than-90-percent-of-australians-use-the...
Is the sales funnel upside down? Is your funnel leaking? MECLabs have a great video around this and the micro yes's you need at each stage and where the leaks happen.   ...
/blog/is-your-marketing-funnel-upside-down-and-le...
Customer Touch points and catching consumers during their day to day activities is what we all strive to achieve as marketers.This scene has dramatically changed even over the last 18 mtonhs. Th...
/blog/how-mobile-is-changing-customer-touch-points
  You know how sometimes the universe keeps sending you the same message? Like if you are interested in buying a new red  car all you see is red cars or if you want to be pregnant,...
/blog/so--what-is-your-one-sentence-
CEO of Wholefoods, John Mackey new book Capitalism's moral code, he questions that the purpose of business is just to make money. He states that we should be thinking about business differen...
/blog/what-s-your-mission--are-you-in-it-for-the-...
New Nielsen findings on digital content shows that You Tube's influence continues to grow. You Tube is 12 years old. I know hard to believe. Looking at the new social media landsca...
/blog/you-tube-update

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