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As as small business the world of online marketing can be overwhelming, so when we see a shortcut it can be very attractive. Target Internet have done a brilliant wrap up and review of most of t...
/blog/seo-tools-review
This week I was named a finalist for Flying Solo's Marketing Marverick Award in 2015. It was really nice to be recognised for what I do all day (just about every day) with small businesses. ...
/blog/being-rewarded-and-recognised-feels-good-
The "How" in Marketing Really Matters What use to be invisible is now clearly viewable for the whole world to see. How we make clothes in appalling conditions, the ingredients of...
/blog/the-how-and-why-makes-all-the-difference
Read or Listen, it can be a great way to up skill quickly. Nothing is more important than taking a break over the holiday season. I often find it hard to completely stop. You spend so much o...
/blog/use-the-down-time-to-up-skill
Email Marketing - The right one for you Emai Marketing is an effective marketing tool no question, but selecting the right e-marketing software is big delimma for many small businesses. Here...
/blog/best-email-providers
Inbound marketing is the way of attracting customers to your business. It is earning the right to have an ongoing conversation. I really like this infographic from visually as it steps through t...
/blog/inbound-marketing
81% of people choose
brands based on what
their friends (not agencies) said Story telling is so important as consumers care about the how not just the what of your product or servic...
/blog/story-telling-is-a-key-marketing-strategy
Web strategy is something that usually comes as an after thought. As a small business it is likely that you feel that just building your website is a key milestone. Really it is like saying, bui...
/blog/web-strategy-and-video-training
As a small business it is essential that we use our marketing budget wisely. With the landscape of marketing growing, it is hard to make the decision of where to spend to get the best return for...
/blog/marketing-spend---making-your-budget-work-i...
Most small business owners know they need a marketing budget, but most would agree with the old cliché "I know that half my advertising is wasted, but I don't know which half"....
/blog/marketing-plan-in-a-few-steps
This week I interviewed best selling author, international speaker and consultant Tema Frank. Tema has over three decades of experience in business and marketing strategy, usability testing and ...
/blog/people-shock-an-interview-author-tema-frank
At the first meeting with a small business one of the questions I ask is where is their database of clients and prospects. The usual response is it is in an excel document, in MYOB or in outlook...
/blog/it-s-time-to-move-from-excel-to-a-crm
The new sales navigator from LinkedIn is a must have prospecting and connecting tool for B2B sales and marketing people. This webinar from Ideal is a great intro as to how to use some of the bas...
/blog/linkedin-sales-navigator---how-to-use-it
Facebook advertising has been something that I have not really fully investigated but this weekend I locked away myself (with the flu) and decided to do some investigating! The profiling and...
/blog/facebook-advertising--does-it-work-for-smal...
For small businesses looking to learn in a visual way, there are a couple of good TV shows that I have found that give great case studies and examples we can call learn from.   1. S...
/blog/small-business-tv-resources

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