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The new sales navigator from LinkedIn is a must have prospecting and connecting tool for B2B sales and marketing people. This webinar from Ideal is a great intro as to how to use some of the bas...
/blog/linkedin-sales-navigator---how-to-use-it
Tim Pethick CEO of Nudie Juice has some good lessons in marketing for us all: For decades marketers have known "consumers have become more discerning" yet they treat them the same way...
/blog/marketing-lessons-from-tim-pethick
Yesterday I was listening to the I love Marketing Podcast and heard Cameron Herold explain a Vivid Vision. It was such a great explanation of how important it is to create an inspiring picture o...
/blog/vivid-vision
It has come to my attention that in small business there is a misconception about what a marketing consultant actually does? Maybe this is in part because many people believe marketing is just...
/blog/what-a-marketing-consultant-does
"Like the tree that falls in the forest but no-one can hear, if you aren't found in search you don't really exist.But you won't be a success on social networks if you don't ...
/blog/content-creation-for-smb
How do businesses grow? McKinsey and McKinsey recently released a new paper on How growth champions create new value. This paper is essentially about creating value propositions.   ...
/blog/growth-strategies
I have been assisting clients set up a media page lately so they can control the quality of the images and the text that is used when they are quoted. As I was doing my research I came across th...
/blog/how-to-create-a-press-kit-in-minutes
Ideally, before you plan a marketing campaign, you have a marketing plan for your business.The marketing plan is your master plan for marketing your small business. It provides the full picture ...
/blog/5-key-rules-of-marketing-campaigns
We all love our mums! Mother's Day is a brilliant opportunity for retailers to get on the band wagon and promote their offering. It is also an opportunity for service based businesses ...
/blog/mother-s-day-marketing
To use LinkedIn really well you need to ensure that your profile is optimised. Here is a short video I made to assist you set up your profile. Setting up your LinkedIn profile ...
/blog/linkedin-optimised
Here are some of the top Digital Marketing Tools. To see more go here.   ...
/blog/top-30-digital-tools-for-marketing
I have used most of the SEO web audit tools now and I think I have the best one! Sick of not knowing what is working and what isn't. Let me do a web audit for you.   ...
/blog/the-best-web-audit-tool
Currently I am reading a number of books on customer centricity and the latest is Outside In from the forester researchers Kerry Bodine and Harley Manning. Their research has outlined that we ar...
/blog/is-your-customer-at-the-centre-of-your-busi...
Blogging is so important for small businesses! So why do you need to blog? 1.Search engines like information. Google is always looking for new information as well as content which e...
/blog/why-you-need-to-blog
Management of reviews is becoming increasingly important. I have found some great tools that can assist in the management, reporting and sharing of reviews.   1. Grade.Us 2. Fre...
/blog/tools-to-manage-reviews

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