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When you are either starting a new business or revamping your existing business, having some go-to resources can help. E-Book Downloads: Go to Knowledge Centre to see our Business E-Books and tem...
/blog/business-plan-resources
No matter what size your business is there is always the pressure to be resource strapped. However one mistake I see brands make is trying to be in every channel. It is critically important to fi...
/blog/the-importance-of-selecting-the-right-marke...
Pippa developed her hobby into her full time business. Squeak Design really is an inspiring story and this video shows the power of story telling in developing your brand. Squeak is a fashion, ac...
/blog/power-of-storytelling
Your prospect list is probably one of the most important asset of your whole marketing. Building a list of customers can come in many shapes and forms from buying a list, cold calling and co...
/blog/how-to-build-a-list-of-ideal-customers
In the retail sector alone more than 40 well known brands in the US filed for bankruptcy in 2020. Others continue to struggle as droves of consumers. Pre Pandemic if you ordered groceries you cou...
/blog/have-you-lost-touch-with-your-customer-
What skills does a marketer need in 2021 to succeed. The CMO research highlights the key skills and behaviours. It is not a surprise to me that customer journey mapping and segmentation are at th...
/blog/what-does-a-marketer-need-to-succeed-in-2021
When you focus on enhancing the whole customer journey, you can deliver a more memorable experience for your customers, which leads to more repeat customers, better reviews, and even more new cus...
/blog/customer-lifecycle-of-an-ecommerce-business
What is a brand? A brand is a promise. If a brand is meaningful it is delivering on that promise through a set of value. It is more so today than ever before. Brands are taking sides based on the...
/blog/what-makes-a-brand-meaningful-in-2021-
Ryan Hartshorn is the man on a mission. Together with his sister Nicole and mum Diane, they have been slowly building exceptional businesses from sheep products. Ryan's mission in 2021 was to...
/blog/a-new-web--a-new-identity
Companies simply haven't caught up to the fact that marketing drives the sales motion. Three trends at the moment are influencing the customer journey are: self-reliant buyers, shift...
/blog/companies-simply-haven-t-caught-up-to-the-f...
Small business now have email software but which is the best one to use? PC Magazine did a list of some of the best email marketing software for 2021 but I have some different opinions. The best e...
/blog/the-best-email-software-for-small-business
Here are over 100 ideas to fast track your marketing for your small business. Marketing Planning 1. Update or create a marketing plan for your business.
2. Revisit or start your market resea...
/blog/100-great-marketing-ideas
It seems that the with the COVID lockdowns we are all getting us to using QR codes for checking in, but how can marketers take this new behaviour and leverage it for marketing purposes? From sm...
/blog/are-qr-codes-the-next-marketing-shiny-thing-
When you are looking to really understand what is happening on your website there are two essential pieces of code you need. One is Google Analyics and the other is the Facebook Pixel. The Face...
/blog/how-to-install-a-facebook-pixel-
Podium has released a report with some really interesting findings andoun business messaging trends in 2021. Here are some key take aways. MOBILE IS HERE, IT'S UNDER USED AND YOUR CUSTOME...
/blog/2021-messaging-trends-for-businesses

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