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Web strategy is something that usually comes as an after thought. As a small business it is likely that you feel that just building your website is a key milestone. Really it is like saying, bui...
/blog/web-strategy-and-video-training
This week I was named a finalist for Flying Solo's Marketing Marverick Award in 2015. It was really nice to be recognised for what I do all day (just about every day) with small businesses. ...
/blog/being-rewarded-and-recognised-feels-good-
As as small business the world of online marketing can be overwhelming, so when we see a shortcut it can be very attractive. Target Internet have done a brilliant wrap up and review of most of t...
/blog/seo-tools-review
To make the most of 2016 you really need to start planning now. I have created a planning template to get you started.  Over the summer break when you have some down time is the perfect tim...
/blog/marketing-plan-for-2016
Moving from product to customer focused It is a common place to find a business all wrapped up in its product or service. Sure most of you are aware that the customer is your bread and butte...
/blog/moving-from-product-focused-to-customer-foc...
Read or Listen, it can be a great way to up skill quickly. Nothing is more important than taking a break over the holiday season. I often find it hard to completely stop. You spend so much o...
/blog/use-the-down-time-to-up-skill
Email Marketing - The right one for you Emai Marketing is an effective marketing tool no question, but selecting the right e-marketing software is big delimma for many small businesses. Here...
/blog/best-email-providers
As a small business it is essential that we use our marketing budget wisely. With the landscape of marketing growing, it is hard to make the decision of where to spend to get the best return for yo...
/blog/marketing-spend---making-your-budget-work
Designing the customer journey In 2017 there has been a lot of buzz about customer experience. My prediction is that Customer Service Design or what I call Strategic Service Design will star...
/blog/strategic-service-design-in-2018
In 2018 if you want to sell more and spend less there are a few things you need to have in place. 1. Ideal customer profile - If you focus on those ideal customers that you offer the great...
/blog/want-to-sell-more--spend-less
Avoiding the Pitfalls: The Importance of a Solid Marketing Strategy Before Tactical Executionn the dynamic world of digital marketing, it’s easy for small businesses to get caught up in the allur...
/blog/a-marketing-strategy-matters
Instagram is one of the largest social networks worldwide, with over 1 billion active monthly users. Instagram can help your business grow brand awareness and introduce new prod...
/blog/instagram---your-practical-guide-and-how-too
We are all confused and exhausted after two years of uncertainty. What are some trends that we can foresee for 2022 and how to market effectively? 1. Self Reliant Mindset and ready for anythi...
/blog/marketing-trends-in-2022
Here is an article that I was featured in as an expert in Influencer marketing. https://blog.ainfluencer.com/danielle-macinnis/ Here is the entire booklet as a resource https://blog.ainfluence...
/blog/influencer-marketing
There is a shifting mood of pandemic-weary consumers. It has been a testing time a navigate talent shortages, supply chain disarray and a couple of years full of constant uncertainty and doing...
/blog/pandemic-weary-consumers-and-trends-for-2022

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