# MacInnis Marketing

> Strategic marketing consultancy for small service businesses in Australia. Strategy before tactics: customer-first marketing plans, customer journey design, content, email, AI-assisted marketing and hands-on execution — "strategic marketing that puts people first".

MacInnis Marketing works with small service business owners who want a clear marketing strategy first, then practical execution — not random tactics. It is a founder-led consultancy run by Dan MacInnis, who also operates Small Biz Prompt Shop (AI training and prompt tools for small business marketing). Core belief: lead tools, helpful content and well-designed customer journeys outperform brochures and generic advertising.

## Services

- [Services overview](https://www.macinnismarketing.com.au/services): Marketing strategy, email campaigns, content and social media, AI and custom GPTs, training and workshops, and full marketing support for small service businesses
- [Marketing and branding process](https://www.macinnismarketing.com.au/marketing-and-branding-process): How the strategy-first process works, from discovery through to execution
- [Marketing packages](https://www.macinnismarketing.com.au/our-packages): Packaged ongoing marketing support options
- [Customer journey packages](https://www.macinnismarketing.com.au/customer-journey-packages): Mapping and improving the end-to-end customer experience
- [Strategic service design session](https://www.macinnismarketing.com.au/strategicservicesdesignsession): Facilitated session to design services around what customers actually value
- [Build projects](https://www.macinnismarketing.com.au/build-projects): Custom builds such as interactive lead tools, quizzes and calculators that convert website visitors

## Why MacInnis Marketing

- [Why us](https://www.macinnismarketing.com.au/why-us): What makes the approach different — strategy-led, people-first, practical
- [Real results](https://www.macinnismarketing.com.au/real-results): Client outcomes and case examples
- [About](https://www.macinnismarketing.com.au/about): Background on Dan MacInnis and the consultancy
- [Contact](https://www.macinnismarketing.com.au/contact): Get in touch or book a free strategy chat

## Free tools and resources

- [Marketing blog](https://www.macinnismarketing.com.au/marketing-blog): Practical articles on small business marketing strategy, customer experience, AI and lead generation
- [Marketing System Score](https://marketing-system-scorecard.lovable.app): Free scorecard that rates how complete a small business's marketing system is
- [Find Your AI Path quiz](https://find-your-ai-path.lovable.app): Free quiz that recommends where a small business should start with AI
- [Resources](https://www.macinnismarketing.com.au/resources): Guides and downloads for small business marketers

## Related sites

- [Small Biz Prompt Shop](https://www.smallbizpromptshop.com.au): Sister brand — AI training, prompt packs and AI build services for small business owners