Lauriston Girls' School
Liz Sannen the Marketing Director of Lauriston had a vision of making Lauriston a school that focused on the best experience for all of its community. We were engaged to assist with this vision by conducting some research. This included:
- In depth interviews with over 40 stakeholders
- Review of Focus Groups
- Customer Journey mapping
- Process mapping of new communication processes
Over the past six months, Dan has worked to understand the customer experience at Lauriston Girls' School with the aim to improve this experience for new customers and members of the school community across all touchpoints. Dan worked collaboratively with us to deeply understand our values and day-to-day operations and then provided detailed insights into what was and wasn't working and how we could make simple changes to improve. Dan's customer centric approach and IT knowledge allowed us see gaps in our communication infrastructure and processes. We are now in a position to move ahead with a new communication approach that will greatly improve our customer experience and help us to achieve our brand and marketing goals.