| 319 matches found. | Showing Page 9 of 22 |
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| 121. Living your brand from the inside out | |
Being a company that stands for something goes beyond the product or service. It is embeeded in your culture and the "Way we do things here." Getting that systemof beliefs or values ri... | | /blog/living-your-brand-from-the-inside-out |
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| 122. A five step web audit | |
A key test that any small business can do to check whether their website passes the 8 second mircowave test (how long a visitor views your site) is to follow these tips:
1. Is it clear to a ... | | /blog/a-five-step-web-audit |
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| 123. Facebook Advertising | |
Facebook has become a social hub for nearly every segment to check out what friends and family are doing with over 1 Billion users world wide. What makes this a great marketing tool is that it i... | | /blog/facebook-advertising |
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| 124. Marketing Mix | |
The marketing mix has become enormous with the new digital landscape. So how do small business owners decide what they need as part of their marketing tactics?
My top must haves:
1. Webs... | | /blog/marketing-mix |
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| 125. Employee engagement a key to marketing the brand culture | |
The way a employee behaves directly affects the customer experience. We have all had the Julie Roberts shopping experience. Employee engagement is critical in retaining talent and ensuring the b... | | /blog/employee-engagement-a-key-to-marketing-the-... |
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| 126. What is remarketing? | |
So what is remarketing? That is what I hear from a number of small businesses.
Remarketing is targeting those people who have already visited your website that may not have finished an actio... | | /blog/what-is-remarketing- |
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| 127. Give to get | |
Having a giving mentality turns out not only to be a feel good habit but a profitable one as well. This Go Giver book tells a story of Joe and how putting value and others at the centre of his d... | | /blog/give-to-get |
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| 128. The customer experience as a competitive advantage | |
Customers expectations have changed. You are not just competing with your closest competitors anymore, you are competing with your customers total journey throughout their day. Every exper... | | /blog/the-customer-experience-as-a-competitive-ad... |
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| 129. The UX factor | |
I was on the plane last week and was reading a great article by Lillian Tong called The UX factor. The article was in the Virgin Inflight Magazine but the basic concept was about the way custome... | | /blog/the-ux-factor |
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| 130. The best SEO tools for small business | |
Searching for the best SEO tools is something that a small business struggles with. There is such a gap in the information of what to look for and to know which is the best tool to use for:
... | | /blog/the-best-seo-tools-for-small-business |
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| 131. Inbound marketing | |
Inbound marketing is the way of attracting customers to your business. It is earning the right to have an ongoing conversation. I really like this infographic from visually as it steps through t... | | /blog/inbound-marketing |
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| 132. How to listen Online | |
By now you are probably up to date with the social media tools if you are reading this blog, ie twitter, facebook, Linked In, etc but have you considered monitoring the conversation others are ha... | | /blog/how-to-listen-online |
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| 133. Marketing Plan in a few steps | | Most small business owners know they need a marketing budget, but most would agree with the old cliché "I know that half my advertising is wasted, but I don't know which half".... | | /blog/marketing-plan-in-a-few-steps |
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| 134. People Shock an Interview author Tema Frank | |
This week I interviewed best selling author, international speaker and consultant Tema Frank. Tema has over three decades of experience in business and marketing strategy, usability testing and ... | | /blog/people-shock-an-interview-author-tema-frank |
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| 135. No marketing plan, you are not alone | | Carolyn from Connect Marketing did a recent survey of small businesses with some interesting results. TAKE OUR SURVEY NOW - See how you compare.
The survey highlighted that 89% of small busines... | | /blog/no-marketing-plan--you-are-not-alone |
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