Home >  Blog >  Tips for creating marketing messaging

Tips for creating marketing messaging

Posted by Danielle MacInnis on 12 August 2015

Here is a sample of my book on how to create effective marketing plans. It outlines the key strategy around getting your story, values and value proposition correct first. Sort of like building a house you need to get the foundations right. This is the section that business owners want to skip or rush through and it is fundamental to getting the positioning of their business correct.


Hope you enjoy and would love your feedback

Join the marketing portal to access marketing metric scorecards today for less than a coffee a month!

Author: Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
Connect via: Twitter Google+ LinkedIn
Tags: Marketing Strategy

Post comment


Latest News

Customer Journey Mapping Research

Jul 12 2018
Customer Journey Mapping is a Must McKinsey have just released some interesting research...

How b2b customers consume content and move down the buying path

Jun 20 2018
Content is the key to informed purchase decisions, but B2B marketing often gets content delive...

Subscribe to E-News

Join 10,000 of your peers and
make better marketing decisions with our e-news

What Our Clients Say

We engaged Dan at the end of last year and in o...

Mark Attard

Our Clients



Who we Are


What We Do


Why We Care


Who Work With

Knowledge Portal

Tell a FriendPrintBookmark SiteHome