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Tips for creating marketing messaging

Posted by Danielle MacInnis on 12 August 2015

Here is a sample of my book on how to create effective marketing plans. It outlines the key strategy around getting your story, values and value proposition correct first. Sort of like building a house you need to get the foundations right. This is the section that business owners want to skip or rush through and it is fundamental to getting the positioning of their business correct.

 

Hope you enjoy and would love your feedback

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Author: Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
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Tags: Marketing Strategy

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