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How b2b customers consume content and move down the buying path

Posted by Danielle MacInnis on 20 June 2018

Content is the key to informed purchase decisions, but B2B marketing often gets content delivery wrong. The buyer's journey is devoid of personalization, riddled with dead ends, and forces engaged prospects to hunt for the information they need - slowing their progress on the path to purchase.

Here is a great video explaining how content has changed and how b2b buyers journey towards buying works. Do your buyers run into a wall when they are trying to collect information?  How to we move from passive information to an active content at the right time. Pathfactory call content activation a new way of engaging with b2b buyers.


The Inside Track: Content Activation from PathFactory on Vimeo.

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Author: Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
Connect via: Twitter Google+ LinkedIn
Tags: Customer Centric Marketing Strategic Service Design Customer Insight Marketing Segmentation Content Marketing Marketing Strategy

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