Home >  Blog >  Being useful, is attraction marketing

Being useful, is attraction marketing

Posted by Danielle MacInnis on 29 February 2016

This is a great presentation by Jay Baer about being useful based on his book You Tility. Simply by being helpful you can attract the right prospects to your business rather than spending thousands on Adwords. Advertising is a great tactic in some markets and if you have a big enough budget to do it consistently but most small businesses don't have that sort of marketing spend. Being helpful is often free or at the very least a low cost idea. It could be as simple as providing a google link to your office address, sending an SMS reminder for an appointment or recommending a free resource.

You really want to create marketing so useful people would be willing to pay for it. 

Author: Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
Connect via: Twitter Google+ LinkedIn
Tags: Customer Centric Marketing Customer Insight Brand Strategy

Post comment


Latest News

Why customer experience is so important for b2b

May 17 2018
Customer experience or UX is so important for b2b business because so many of us are getting i...

50 key features for great website

May 01 2018
This infographic by 99MediaLab provides a comprehensive list of 50 must-haves (and have-nots) ...

Subscribe to E-News

Join 10,000 of your peers and
make better marketing decisions with our e-news

What Our Clients Say

We engaged Dan as part of a team to improve our marketing strategy in order to increase our presence in a number of key verticals. Working with Dan has been great as she has a wealth of marketing r...

Scott Penno, Allied Telesis

Our Clients



Who we Are


What We Do


Why We Care


Who Work With

Knowledge Portal



Tell a FriendPrintBookmark SiteHome