MacInnis Marketing was started in 2006 when with the support of her husband Mark, Danielle MacInnis decided not to go back to the corporate giants she had been working for and began her own business after her son Lachlan was born. This was a difficult decision after working for Hewlett Packard for over eight years as a senior product manager, but the challenge of starting a small business and balancing worklife was one that Danielle wanted to take head on.
By starting a small business from scratch and having 15 years of experience working for large companies, Danielle has developed some unqiue skills as a marketing consultant. Being able to see how important the strategy and big picture is, whilst balancing this with real actionable practical plans. Marketing is all about creating customers that know, like and trust you. To do this you really have to take the time to understand your customers and their needs, show them empathy and the rest will fall into place.
With MacInnis Marketing you won't get a marketing plan that you stick in your top draw. We work with you to deliver an active practical marketing and sales plan that grows and develops with your business and ultimately becomes an important part of your overall business strategy.
Our Mission
MacInnis Marketings' mission is to make quality marketing services available and affordable to every small business everywhere. We achieve this by consistently demonstrating our commitment to our values:
Our Values
- Integrity and Professionalism - being honest, independent and transparent in delivering you with the best marketing solution for your business.
- Passion for customers - putting your needs first by being personally invested by ensuring we deliver great value for your marketing dollar investment.
- Innovation and IT - keeping abreast of current marketing IT soultions and identifying the most affordable and suitable marketing technology for your small business.
- Sharing Knowledge - educating and communicating marketing information with you to improve your marketing knowledge and skill base.
- Creativity and fun - brainstorming, thinking outside the square, enjoying the process and constantly collecting great ideas for marketing in small business.
- Try to use the pay it forward principals -It begins with doing a favor for another person-- without any expectation of being paid back.
Our Value proposition
Our value proposition is to provide strategic marketing services and tools that assist small businesses to actively pursue business growth.
We do this through the list of core services and tools below:
We can achieve great value because we are:
We too are picky about who we work with.
Make no mistake, we would love to work with you, but we like you choose our partners very carefully.
1.There needs to be a good business proposition for both of us. It has to be a win-win. A win-win for us is when we can provide the service you need and want and do it with your enthusiasm and support and prompt payment. A win for you should be having a marketing resource that is an expert that continually improves the growth and business strategy and does so at an affordable cost.
2. We have limited resources and choose to have a few clients where we provide an end to end service of a marketing department usually over an extended period of time or until such time when we can train up an alternative resource.
Our accrediation
Danielle is a recognised CPM (certified practicing marketer) as part of the Australian Marketing Institute and has been certified as a professional in Inbound Marketing.
Our Clients include:
Training and Marketing Companies
MarketCulture Strategies www.marketculture.com
TSSM www.tssm.com.au
Stockdaleprintstaff www.stockdaleprintstaff
IT
Adapt Solutions www.adaptsolutions.com
Netlink Group www.netlinkgroup.com.au
Graphic Design
BullArt www.bullart.com.au
Girling Design www.girlingdesign.com.au
Imaging and Printing
Hewlett Packard Printing and Imaging Group www.hp.com
LaserFast www.laserfast.com.au
Telcommunications
Telstra www.telstra.com.au
Building Industry
Ducon www.ducon.com.au
Quote to describe Danielle MacInnis:
"Challenges the status quo; curious; self-motivated; visionary; entertains the fantastic; takes risks; given to movement and interaction; playful/humorous; self-accepting; flexible/adaptive; makes new connections; reflective; recognizes patterns; tolerates ambiguity and is committed to learning. " Free the Genie" www.ideachampions.com
Customers buy for their reasons, not yours.
- Orvel Ray Wilson
