Marketing Workshops: There are many marketing short courses that your staff can do either on-line or face to face. The trouble is that most of these courses aren’t tailored to your particular business. I can work with your marketing manager to create a workshop that is aimed at focusing on some core deliverables, be it a quarterly marketing plan, product innovation or customer intimacy programs. Working together as a team in this workshop can make a marketing department really buzz and they can carry this momentum into their day to day business by forging better relationships with one another.
Cost: $1500 for 1 day
Sales Training: You might be able to generate the lead with a marketing plan but unless you can convert the leads that it generates, you are wasting money.
We do 1:1 sales training to focus the sales consultant on:
-
Forecasting prospects and qualifying them
-
How to do a sales call/preparation, joint visits, follow up actions for improvements
-
How to create a long term customer relationship - nurturing a lead
-
How to handle objections - what are the customers real concerns?
-
How to not talk about price, what does the customer value?
-
How to close a sale, what incentive does the customer need to make a decision today?
1:1 training sesssions start at $110 +gst
Train your PA to be your marketing assistant
I offer the unique program of training your Personal Assistant to become a marketing assistant. This is greatly valuable to my clients as it enables them to implement the marketing strategy we develop, keep their costs low and give an employee an opportunity to grow and develop.
See an article on how to do this.
Team Building Strategies: Building a high performing team requires great people skills and some practical know-how and in my experience many managers have the technical expertise to perform their role, but have not focused their development on their emotional intelligence or people skills. This is as much about training the leader of a group and building a team that will shine.
Cost: $1500 for 1 day
Leadership Programs: Now more than ever companies are realising that it is human capital and leadership at all levels of an organization that can be a competitive advantage. The issue lies when a company tries to establish a leadership curriculum from scratch or alternatively hire in expensive consultants to deliver programs. I offer an affordable option by working on a contract basis and setting up a curriculum that internal staff can go on to deliver and manage.
Cost: $1500 for 1 day
No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives.
Robert G Allen
