A better way to do marketing!
The ideal solution for small to medium businesses who require marketing expertise and support without the full-time commitment.
How does the Package work?
The Small Business Marketing Package is an outsourced marketing solution that can be tailored to your business needs. The Program is completely flexible, so you only pay for what you need. I am focused on delivering practical solutions that can be easily implemented quickly.
The Program follows four simple steps including:
Step 1. Marketing Review
We really can't help you strategically until we have stood in your shoes. So we need to meet with you and get a really good picture of your business. Where you are now, and where you want to go? This we call a Marketing Review and is held over 3 meetings of 2 hours each. Here is where we listen and get inside your heads and business. This helps us write and prepare a marketing audit to see where your business currently is and the issues lie. This forms the foundation of understanding your business strategy.
As a special offer, fill out this survey and I will give you some tips on how to improve your marketing today at no cost.
Cost: Between $1500 and $3000 depending
on level of information supplied.
Hourly rate $110 per hour
Step 2. Preparation of a Marketing Plan
The preparation of a marketing plan takes place over 3 months and will involve a few more meetings to define the following:
- Value proposition, vision and mission statements (who are we and where are we going)
- Key marketing and sales Strategies ( how are we going to get their)
- Customer Insight and research - survey, customer buying cycle (what do we know and what are we making assumptions about)
- Identification of key sales tools ( what tools do we need to help us sell)
- Brand audit and recommendations for communication strategy (how do we communicate our personality brand and value proposition to our customers consistently)
During this stage we might also decide to do some customer research to further clarify our objectives.
Cost: $3000 to $5000 depending on business complexity.
Step 3. Program Execution
During the implementation phase I ensure all the marketing tactics are executed and that the plan is rolled out effectively. This involves liaising with other contractors and third parties to ensure we have a smooth process.
Cost: $110 per hr and generally allow 10 hours per week.
Step 4. Program Evaluation
The evaluation of the program is very crucial. I ensure that we track everything and we have built in measures to each program we execute. With new tools we can track most campaigns on line.
Cost: $110 per hour and allow 1 hour per week.
Note: Costs are exclusive of GST and reasonable expenses.
Retainer option
A retainer option is available for those clients who would like a flexible marketing resource and soundboard. A reduced rate of $85 + gst for 10 hours or more per month.
Coaching your PA
If you have a PA that is showing a natural flare for marketing I can come in or over the internet or phone do some marketing coaching. This is a great way to build your own marketing resource long term in a cost effective way. Look at our on line store for more coaching packages.
Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.
- Jay Conrad Levinson
