This is a word template that assists you in identifying your vision, mission, values and your unique selling proposition (USP) or point/s of difference between your product or service and the competition.
Once you have identified your USP you are in a much better position to communicate the value of your brand to your potential customers.
The USP is at the key to every marketing decision you undertake. This template includes an example for you to follow making it easier for you to follow the process of creating a USP for your business.
