Effective touch-points of all types—human, static and interactive—move customers closer to your business. Ineffective touchpoints push customers away. As a result, touchpoint performance is critical to customer experience. To improve it, you need to understand what touchpoints…
Posted in: Posted in Business marketing, Content Marketing, customer centric marketing, Service Marketing, Small Business Marketing
Short URL: http://wp.me/p2FXO1-On
In 2012 Google Published ZMOT: Winning the Zero moment of truth. I did an post on this in the impact of multi-devices some time ago. You might think that you have a website, so you are…
Posted in: Posted in customer centric marketing, Customer experience, Customer Insight, Service Marketing
Short URL: http://wp.me/p2FXO1-LN
Your culture can make or break your brand but more importantly it can attract the right people who want to work for you and can helps people deliver their best work. Have you considered whether…
Posted in: Posted in Branding, Business marketing, customer centric marketing, Customer Insight, Employee Experience, Service Marketing, Small Business Marketing, Thoughtleadership and Content Marketing, Value Proposition, vision
Short URL: http://wp.me/p2FXO1-NE
According to a research of 300+ marketers by Incite these are the key issues impacting them in 2013. 1. Customer centricity: This is all around getting close to the customer and understanding them better. This…
Posted in: Posted in customer centric marketing, Customer experience, Customer Insight, Small Business Marketing, Value Proposition, vision
Short URL: http://wp.me/p2FXO1-N2
CEO of Wholefoods, John Mackey new book Capitalism’s moral code, he questions that the purpose of business is just to make money. He states that we should be thinking about business differently. He states “that…
Posted in: Posted in Branding, customer centric marketing, Customer experience, vision
Short URL: http://wp.me/p2FXO1-Mz
Currently I am reading a number of books on customer centricity and the latest is Outside In from the forester researchers Kerry Bodine and Harley Manning. Their research has outlined that we are not managing…
Posted in: Posted in customer centric marketing, Customer experience, Customer Insight, Service Marketing, Small Business Marketing
Short URL: http://wp.me/p2FXO1-Mg
Jeff Bezos once famously said that your brand is what people say about you when you’re not in the room. Today we have platforms that allow us to listen to what people of saying and…
Posted in: Posted in Business marketing, customer centric marketing, Customer experience, Customer Insight, Marketing Strategy, Service Marketing
Short URL: http://wp.me/p2FXO1-LU
Share experiences is influencing how consumers and companies connect. we are using social channels to communicate our frustrations because we can reach our network and make a dent or a difference. Word of mouth has…
Posted in: Posted in customer centric marketing, Customer experience, Customer Insight, Service Marketing
Short URL: http://wp.me/p2FXO1-LL
Lead gen is no longer downloading an “e-book” according to Good Technology. Today’s buyer wants to take a self-directed journey that they control. According to Brian Solis new book The Future of Business, we don’t…
Posted in: Posted in Branding, Business marketing, CRM and lead generation, customer centric marketing, Customer experience, Customer Insight, Marketing Strategy, Online Marketing, Service Marketing, Small Business Marketing
Short URL: http://wp.me/p2FXO1-KD
Nunwood is a consultancy that is known to do Customer Experience Excellence (CEE) research. They have just finished a survey of 5000 Australian consumers to uncover what specific needs count when creating value for money…
Posted in: Posted in customer centric marketing, Customer experience, Customer Insight, Small Business Marketing
Short URL: http://wp.me/p2FXO1-K5
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